Systems, Stories, and Shipping
My mom, dad, and sister (my favorite human) are all designers, each in a different modality. I grew up in a house where everything was a creative prompt. It brewed in me a systems brain and a curious heart—and why I’ve felt at home in product for so long.
My journey hasn’t been linear, but it's given me a strong instinct for how to connect people, processes, and outcomes. I love solving at the seams—where product meets operations, design meets sales, and strategy meets what’s actually happening on the ground.
I’ve been on the front lines, written the playbooks, hired, fired, shipped, and rebuilt. I’ve led zero-to-one launches, redesigned legacy tools, and helped teams navigate the messy middle. From hospitality to education, from a napkin doodle to the 10 millionth user—I know what it takes to build something useful, usable, and worth sustaining.
